Principals

Company/Product Strategy and Business Development

John Polo provides Strategic Directives’ clients with solid, hands-on business and organization strategies. He has held numerous senior management positions at start-ups to $31b manufacturing, consumer products, and IT management consulting and services companies worldwide. With focus on marketing, product, sales, funding strategy, and development across a wide number of industry verticals, John prioritizes investments that maximize both short- and long-term growth. He is currently Founder, Chief Operating Officer and Board Member with Top Flight Technologies, Inc. in Boston.

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Dr. Long N. Phan stands at the forefront of technological innovation, with over two decades of expertise bridging business leadership and advanced engineering. An MIT triple alumnus (BS, MS, PhD in Mechanical Engineering), Dr. Phan has consistently pioneered solutions pushing the boundaries of what is technologically possible.

Digital Marketing/Transformation and Customer Experience – CX

Scott Hall is responsible for leveraging and implementing the social media and digital marketing platforms in the online marketplace for Strategic Directives’ clients. His heritage in the online arena from software sales and management, marketing, venture capital and founding technology companies offers a unique perspective and ability in this area. Scott is the purveyor of CX Insider which covers customer experience, innovation and digital transformation for today’s enterprises, and Linked Insider Marketing – providing the latest insider tools and information to maximize Linkedin for business growth.

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Carsten Sennov is an international C-level management consultant with broad operational expertise working in international business expansion. After a successful career with Gartner Group expanding research product and consulting services in Scandinavia and South East Asia, he focused on helping a series of startups as COO, Consultant, Board Member, structuring themselves from product concept to market testing, and strategy to scalability.

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Christine Armstrong is the Chief Marketing Officer and management consultant of Armstrong Brand Consulting. She is a marketing leader, and her passion is bridging the intersection of inspired brands and strategic communications. For over 25 years she has worked with top brands, emerging enterprises, and small businesses to deliver authentic customer experiences. In addition to providing one-stop marketing services for several Strategic Directive clients Christine has worked with 60+ rebrands, 43 website launches, in 20+ industries.

User Experience Design and Development

James has extensive experience in user experience design, development, and digital accessibility. He currently leads the User Experience group at Memorial Sloan Kettering and previously served as Senior Director, UX Development and Accessibility at CVS Health.

Finance and Funding Strategy

Nancy leads Strategic Directives’ clients in all facets of financial and funding strategies. She brings 25 years of providing clients with solutions to their financial, structural, and organizational needs, including taxation, accounting, investment relations, and human resources.

Nancy has started and led several accounting and tax consulting companies, which have included a large, diverse, and loyal client base, ranging in size from small operations to multimillion-dollar corporations. Her expertise and experience include the recent funding, corporate structure and financial strategies for start-ups, JJT (Digital Imaging), S-doc (Internet Security), InfoPort Communications Group (a broadband communications provider), and Intechfinity (a business process orchestration company).

At Strategic Directives, Nancy is Chief Financial Officer and oversees all merger and acquisition, financial, taxation, human resource, and legal coordination.

Web Design, System Administration

Fred has more than 40 years of IT experience, from small companies to consulting for Fortune 500 companies, and has been building websites for more than 25 Years. Fred specializes in web design, website / database / email hosting, website and server security, email marketing and online reputation management.